SINCER is an original-design suitcase brand founded in Jiaxing, China in 2013. It has already become an iconic brand among high-end suitcase brands made in China. Our work started in early 2018, part of it consisted of providing brand strategy, creating and upgrading visuals that are now used in their products, marketing materials and online shop.
Design Time: 2018/6 - 2018/12
Creative Agency: CH-LAB
Creative Director: Yu Hengchong
Project Director: Yang Ye
Creative Planning: Yu Hengchong / Yang Ye / Ye Wenting
Design: Yang Ye / Ye Wenting / Liu Zetong